A Study on the Effect of Online Reviews and Online Ratings on the Purchase Decisions of Consumers in the Digital Marketplace. International Journal for Advancements in Technical Research & Development, [S. l.], v. 3, n. 1, p. 1–5, 2026. DOI: 10.67750/ijatrd.v3.i1.008. Disponível em: https://ijatrd.org/en/article/2026-00016. Acesso em: 13 oct. 2026.